William Christodoulou, BESc'17

Cyder is an Startup developing a platform that balances the data requirements of corporations with the growing privacy demands of their customers. We work closely with the corporation and their customers to source detailed permission-based data that can be easily ingested by organizations. Data is collected through a browser extension that passively collects insights that are then turned into tangible attributes that can be leveraged within existing martech platforms. These attributes include demographics, online behavior, interactions with other brands, and product interests. Through Cyder, customers have the right to privacy and receive fair compensation for the data they share. This process allows corporations to unlock the full capabilities of their data platforms while properly incentivising their customers for their information.